About me

I’m a researcher at Spotify, SF – and during the Winter of 2016 a studio instructor on ‘autonomous things’ within Stanford’s CS 247 HCI design studio.

My data & design research revolves around people’s interaction with systems and ‘autonomous things’ that learn, adapt and proactively fulfill user needs. My work provides a deep understanding of people’s needs, the impact of design & social expectations on their behavior, as well as what their behavior tells us about their experience. I combine quantitative, large-scale and qualitative, in-depth methods to understand both what behavior is happening, and the underlying reasons why.

My projects have involved interaction with robots, agents and mobile location-based services – with a focus on people’s perceptions of their physical surroundings.

My product-focused projects at Yahoo have involved:

  • Mobile, anticipatory & personalized apps and streams
  • Quantifying & overcoming tensions between (short-term) monetization and (long-term) user experience
  • User engagement & user-generated data: metrics & instrumentations & thorough understanding of the characteristics of large-scale (location-based) data.

Previously, I was a senior researcher and project lead at the Mobile Life Centre in Kista (Stockholm), Sweden where I led Mobile Life’s Mobile 2.0 project and activities of SICS within the European LIREC project on human-robot interaction. Research themes revolved around mobile location-based services and people’s perceptions of their surroundings, ‘Research in the Large’: using wide distribution channels and existing services for research purposes, and people’s perceptions of applications and things that use data around -or about- them.

Introducing Phobot to Barbapapa

I have a PhD from the University of Amsterdam (April 2010). My dissertation focused on user interaction with user-adaptive and semi-autonomous systems and involved user studies to gain more insight in user behaviour, social-affective reactions and trust. My studies involved interaction with personalized recommenders and information filters, mobile devices and human-robot interaction.


Conference committees / juries

Conference Organizing Committees

Workshop Organizing Committees

Guest Editorship

Guest editor Int. Journal of Mobile HCI special issue on Research in the Large (2011)


  • Honorable mention CHI 2015 note for Henriette Cramer, “Effects of ad quality & content-relevance on perceived content quality”
  • Nomination for best paper award CSCW 2013 for Mattias Rost, Louise Barkhuus, Henriette Cramer, Barry Brown, “Representation and communication: Challenges in interpreting large social media datasets”
  • CHI 2009 best note award for Henriette Cramer, Vanessa Evers, Maarten van Someren, Bob Wielinga, “Awareness, Training and Trust in Interaction with Adaptive Spam Filters”
  • 2008 James Chen Annual Award for Best UMUAI Paper for Henriette Cramer, Vanessa Evers, Maarten van Someren, Satyan Ramlal, Lloyd Rutledge, Natalia Stash, Lora Aroyo, Bob Wielinga, “The effects of transparency on trust and acceptance in interaction with a content-based art recommender”
  • Human-Robot Interaction 2008 Student Design Competition Award for Phobot, the Phobic Lego robot