Last weekend, I authored a piece for the Dutch NewScientist.nl about the importance of the human element for systems that autonomously learn or adapt. Feedback loops between systems and the people around them, social expectations of their behavior, the ecosystems of systems organizations and different (non-)users around the autonomous ‘thing’, and the optimization targets they have – they all have human consequences. In the end, the more we take advantage of autonomous systems and large-scale data, the more pressing it becomes to consider all that matters on a human-scale as well. Data & people-focused design: both are crucial. Article in Dutch.